Jean Eddy
President & CEO
Jean Eddy, President & CEO
Jean develops and drives the overall strategic direction of ASA. In the fall of 2016, she began an evaluation of the organization’s direction and purpose to better align ASA’s strengths with highest student impact areas.
During her tenure, ASA has pivoted from a 65-year history of helping students with college financing and repayment options to a new focus of helping students discover potential career paths earlier in their education journey, before financing or repayment need occur. Working with the Board and her Senior Management Team, she has successfully shifted ASA’s focus and direction to help kids – as early as middle school – to know themselves, know their options, and make informed choices about their education and career goals.
Served on the Board of ASA for 20 years, most recently as Vice Chair.
More than 25 years of experience creating and leading education organizations, including Chief Operating Officer at the Rhode Island School of Design (RISD), Senior Vice President for Students and Enrollment at Brandeis University, and multiple roles in the financial services and enrollment areas at Northeastern University.
A recognized speaker and subject matter expert, she served on Massachusetts’ Governor Charlie Baker’s Commission on Digital Innovation and Lifelong Learning.
She holds a B.A. from Roger Williams University and a M.A. from Johnson & Wales University.
Julie Lammers
Executive Vice President
Julie Lammers, Executive Vice President
Julie Lammers is ASA’s Executive Vice President. In this role, Julie is charged with driving the organization’s mission to transform education systems and create lasting change in career readiness for middle and high school students. Julie provides strategic oversight and management to ASA’s philanthropy, policy, research, marketing, and strategic communications efforts and is responsible for promoting ASA’s priorities to external stakeholders. Julie has held multiple leadership roles at ASA since joining the organization in 2010.
Prior to ASA, Julie spent more than nine years as Congressional Aide to U.S. Senator Edward M. Kennedy and his successor, Senator Paul Kirk, Jr. managing public outreach to constituent groups on national policy related to education, the arts, environment and welfare issues. Julie is a graduate of Northeastern University, Suffolk University Law School, and is a member of the Massachusetts Bar.
Alex Bulis
Chief Product Officer
Alex Bulis, Chief Product Officer
As Chief Product Officer, Alex Bulis plays a key role in shaping the roadmap for ASA’s free, digital-first, self-led career readiness experiences. He leads the vision, design, and execution of ASA’s programs and product solutions, including a multi-faceted approach to support Gen Z learners in navigating postsecondary education decisions.
An accomplished leader in education and community development, Bulis brings extensive experience in technical training and product management across leading technology companies. He previously served as Vice President of Education and Community at BigID, where he spearheaded the company’s educational strategy, oversaw training content development and the launch of BigID University. Prior to that, he held leadership roles at Riverbed Technology and Aternity, overseeing global technical education and knowledge management strategies.
Earlier in his career, Bulis gained expertise in solutions management and software engineering at Comverse. He holds an MBA from Boston University’s Questrom School of Business and a Bachelor’s degree in Electrical Engineering from the Technion – Israel Institute of Technology.
Angie Castera
Chief Operating Officer
Angie Castera, Chief Operating Officer
Angie Castera is a seasoned leader with over 25 years of experience in human resources, specializing in organizational culture transformation. As ASA’s Chief Operating Officer & Chief People Officer, she drives strategic initiatives that foster an inclusive, high-performing workplace. She leads efforts in shaping ASA’s culture, strengthening employee engagement, development, and well-being. Angie also oversees key operational functions, ensuring teams are equipped to navigate growth and change effectively.
Angie has successfully led complex cultural shifts across national and global organizations. Before joining ASA, she served as Vice President of People, Culture, and Global Human Resources at Oxfam America, where she spearheaded initiatives to align HR strategy with mission-driven goals across international teams. She also held leadership roles at Navitas, where she managed human resources for North America, supporting a diverse network of educators and institutions.
Committed to fostering environments where employees can thrive, Angie has served on several nonprofit boards, including the Urban League of Eastern Massachusetts and the Immigrant Family Services Institute.
Clay Colarusso
Chief Marketing Officer & SVP of Digital Strategy
Clay Colarusso, Chief Marketing Officer & SVP of Digital Strategy
Clay works closely with the Senior Management Team in the design and deployment of initiatives that drive fulfillment of ASA’s mission. He and his team focus on creating transformational digital experiences to support today’s youth in the development of their higher education and career plans.
Nearly 15 years of experience leading high-impact teams responsible for the delivery of consumer insight driven digital experiences and omni-channel marketing programs, both on the agency and client side.
He holds a B.A. from Tufts University and a MBA from Babson College.
William Shaw
Chief Strategy Officer
William Shaw, Chief Strategy Officer
As Chief Strategy Officer, William Shaw leads ASA’s strategic direction and long-term planning, focusing on defining, communicating, and overseeing initiatives that drive growth, competitiveness, and sustainability. He is responsible for ensuring the successful execution of ASA’s strategic initiatives and aligning them with the organization’s mission and goals.
Before joining ASA, Shaw served as Vice Provost for Innovation at Tufts University, where he led business development efforts, established strategic partnerships, fostered entrepreneurship, enhanced infrastructure, and engaged with the global innovation ecosystem. He oversaw key programs such as the Office of the Board of Advisors, Tufts Launchpad | BioLabs, and launched Deco Labs, a Tufts founded start-up studio.
Previously, Shaw was the Executive Director of the Martinos Center for Biomedical Imaging at Massachusetts General Hospital, a Harvard-affiliated institution where he fostered innovation by connecting scientists, business leaders, and patients, and led business development efforts with academic, industry, philanthropic, and government partners. Shaw is also the founder of several startups and received a prestigious Eisenhower Fellowship.
Shaw holds a B.S. in Chemical Engineering from WPI, a J.D. from the University of New Hampshire School of Law, and studied Intellectual Property Law at Tsinghua University in Beijing, China. Shaw holds faculty appointments at Tufts University’s School of Engineering and University of New Hampshire School of Law.
Judy Goldstein
SVP of Marketing & Communications
Judy Goldstein, SVP of Marketing & Communications
Judy works for the Chief Executive Officer and the leadership team to help ASA and its partners propel the mission to engage K-12 students in career exploration and experimentation.
Judy is a results-driven senior leader with the ability to move seamlessly between strategy and execution. She has more than 30 years of experience in the education sector. She believes that every student deserves access to quality education—regardless of race, geography, or circumstance—including ample opportunities to acquire information needed to make informed decisions on their career and college pathways.
Known for scanning the business landscape, identifying gaps, and creating innovative solutions that drive transformation and fuel company missions, Judy was most recently the SVP of Marketing, MSI information Services, where she ushered in a digital transformation strategy for three news journals and a book distributor serving K12 schools and public libraries.
At Pearson Education, she spearheaded a K20 marketing communication strategy and directed a K-12 operational project management office. Earlier in her career, Judy worked in various roles at advertising agencies, public relations firms, and in children’s trade book and magazine publishing managing marketing, promotion, and sales support departments.
She holds degrees in Journalism & Graphic Design from Pennsylvania State University and certifications in Prosci Change Management and Lean Six Sigma.
Alisa Wilke
SVP of Product Operations
Alisa Wilke, SVP of Product Operations
Alisa works closely with the Senior Management Team to develop and execute successful mission-aligned programs throughout the organization. She is responsible for the definition of program impact and outcomes measurement. Alisa is committed to helping students find their strengths and interests early so they can better inform their educational and career choices.
Nearly 20 years bringing technology focused educational products to market across a number of segments, including K-12, Higher Education, clinician certification, and patient education.
Prior to her roles within educational products, Alisa was a strategy consultant helping clients in financial services, healthcare, and consumer packaged goods leverage emerging technology.
She holds a B.S. in Finance and an M.B.A. with a concentration in Marketing and IS from Babson College.
Robin Gilbert
VP of People & Culture
Robin Gilbert, VP of People & Culture
Robin joined ASA as the Vice President, People & Culture, where she works in partnership with the Chief People Officer to establish a people strategy and road map to drive engagement and meet the present and future needs of ASA.
She serves as subject matter expert to solve business problems, execute, and provide leadership and guidance to the People & Culture Team in all areas of Human Resources including Talent Acquisition, Performance Management, Employee Relations, Compensation & Benefits, HRIS, Payroll and Organizational Development.
Robin is an HR Professional with extensive experience in both the for-profit and non-profit industries. She is an innovative and transformational HR Leader with a 20+ year progressive career of successfully translating business vision into HR initiatives, programs, services, and operations that improve organizational growth, performance, and employee engagement.
Robin came to ASA most recently from the YMCA of Greater Boston, the largest social service provider in Massachusetts, where she served as Chief Human Resources Officer, leading all aspects of Human Resources, driving business strategy and organizational efforts. Robin previously served as Chief Human Resources Officer for both The Home for Little Wanderers, a private, non-profit, child and family agency, and for Manet Community Health Center-a multi-site, federally qualified, non-profit, community-based health center organization. She was also a Senior Human Resources Leader at Abt Associates, a global research and consulting firm, specializing in health, social and environmental policy, and international development with offices in over 50 countries.
Robin is a graduate of Boston University, School of Management where she earned a Bachelor of Science in Business Administration with a concentration in Organizational Behavior. She is also certified in HR Competency Models through the Human Resources Certification Institute and a member of both The Society of Human Resources Management and the Northeast Human Resources Association.
Cameron F. Logan Ph.D.
VP of Technology
Cameron F. Logan Ph.D., VP of Technology
Cameron Logan is the Vice President of Technology at American Student Assistance® (ASA) where he works closely with the senior management team to support ASA’s digital strategy, direct ASA’s information security programs, and manage the full range of technology resources employed to support ASA’s mission.
Cameron has over 20 years of experience in senior leadership and chief officer roles across technology consultancies, digital agencies, and educational and institutional non-profits. Cameron excels at building and leading diverse teams of web developers, digital operations specialists, security professionals, and IT engineers towards the design, development and support of business critical IT and digital solutions.
Cameron holds an A.B. from Princeton University and a Ph.D. from Harvard University.
Rilwan Meeran
VP of Mission Impact Investing
Rilwan Meeran, VP of Mission Impact Investing
Rilwan is the Head of ASA’s Impact program, which focuses on investing in funds and private companies. The Impact program was built to deepen ASA’s impact within the education and career readiness ecosystem by fostering innovation that provides millions of students with learning experiences aimed at changing the way young people learn.
Previously, Rilwan was the Head of Impact investing at MassMutual, having created multiple new programs within the firm that focused on impact allocations to both funds and direct investments as well as diverse managers and entrepreneurs. Prior to his time at MassMutual, he was a Managing Director for Flat World Partners, where he analyzed and invested in global impact opportunities. Prior to Flat World Partners, Rilwan was the Chief Investment Officer of Leopard Capital. Rilwan started the first private equity fund for Haiti and the Dominican Republic.
Previously, Rilwan was a Director for Swicorp – an Emerging markets focused private equity firm – having opened the Dubai office for the fund in 2006. At Swicorp, he sourced, structured, and added value to investments in consumer driven sectors in Asia, Middle East and Turkey. Rilwan has spent 18 years in venture capital and private equity. During this span he has transacted deals across Latin America, Turkey, the Middle East, Asia, and the United States.
Rilwan started his career as an investment banking analyst at UBS in New York. He holds a BBA in Finance from the University of Massachusetts at Amherst and has an MBA from the University of Chicago. He has been profiled in a case study on private equity and is a frequent lecturer in MBA programs on investing with a focus on Impact.
Kyle Morin
VP of Investments and Financial Analysis
Kyle Morin, VP of Investments and Financial Analysis
Kyle Morin joined American Student Assistance (ASA) in May 2022 as Vice President of Investments and Financial Analysis working with the Executive Vice President and CFO along with the Senior Management Team to develop and implement investment oversight, financial reporting, and analytics to effectively support ASA’s overall mission, goals, and objectives.
Kyle has more than 16 years experience in institutional investments focusing on controls, reporting and asset manager oversight. Prior to joining ASA, Kyle held a managerial role as Head of Operational Due Diligence at MassMutual, where he was responsible for diligence of institutional fund managers as well as other financial reporting obligations.
Kyle began his investment career as manager of pricing of securities and derivatives with Barings (fka Babson Capital Management), then continued into Internal Audit and Fund Administration as Assistant Treasurer for MassMutual’s retail mutual funds.
Kyle holds a BS in Business Management from the University of Massachusetts, Amherst.
Greg Smith
VP of Marketing
Greg Smith, VP of Marketing
Greg Smith is the Vice President of Marketing at American Student Assistance and is responsible for translating our annual business objectives into strategic marketing plans and leading the marketing team to concept, create and execute the digital campaigns that impact millions of students each year.
He brings over 25 years of corporate strategy, brand development and global marketing experience to ASA with a career that has spanned the technology, banking and financial services industries. In prior agency and client roles, Greg partnered with executives at companies such as American Express, EMC and Citizens Commercial Bank to envision how their marketing organizations must evolve to embrace the digital world and to transform their go-to-market strategies as the power shifted from companies to consumers.
Greg holds a BS in Business and Finance from Saint Michael’s College.
