Greg Smith is the Vice President of Marketing at American Student Assistance and is responsible for translating our annual business objectives into strategic marketing plans and leading the marketing team to concept, create and execute the digital campaigns that impact millions of students each year.

He brings over 25 years of corporate strategy, brand development and global marketing experience to ASA with a career that has spanned the technology, banking and financial services industries. In prior agency and client roles, Greg partnered with executives at companies such as American Express, EMC and Citizens Commercial Bank to envision how their marketing organizations must evolve to embrace the digital world and to transform their go-to-market strategies as the power shifted from companies to consumers.

Greg holds a BS in Business and Finance from Saint Michael’s College.